Other Technology Solutions

The frontier of digital signage is no longer about choosing the right size of rectangular display. It’s about creating environments where technology responds to the people within them — delivering content that’s contextually relevant rather than generically scheduled, enabling interactions that feel intuitive rather than transactional, and creating experiences that give people a reason to stop, engage and remember.

This is where our innovation and advanced technology capability comes in. We scope, supply, install and support a range of cutting-edge technologies that go significantly beyond conventional digital signage; and we deliver them with the same end-to-end accountability as every other element of our service.

Sensors and spatial sensing: Proximity sensors, motion detectors, RFID readers, weight sensors and cameras that make content respond to the real behaviour of your audience. A display that changes what it shows when someone approaches. A product lifted from a shelf that triggers relevant content automatically. Screen brightness that reduces when no one is in proximity, cutting energy consumption intelligently. These aren’t futuristic concepts; they’re deployable now, and we’ve deployed them.

Context-aware and AI-driven signage: Integration of demographic and behavioural data into real-time content decisions — content that responds not just to presence, but to who is present and what they’re doing. Combined with analytics data, this becomes the foundation for genuine audience measurement and ROI evidencing.

Holograms: Floating visuals that require no headset, no glasses and no special viewing conditions. Holographic displays create genuine stopping power in high-footfall environment. Perfect for product launches, premium brand moments, hospitality spaces and event activations where standard screens blend into the background.

Interactive floors, walls and tables: Immersive interactive installations that transform surfaces into active experience environments. Particularly effective in entertainment, education, healthcare and retail environments where engagement and dwell time are core objectives.

Augmented reality displays: AR installations that overlay digital content on physical environments, enabling product visualisation, wayfinding, educational and entertainment experiences that blend physical and digital in a single coherent view.

Projection mapping: From straightforward wall projection to complex three-dimensional projection mapping onto architectural surfaces. This technology transforms buildings, products and spaces into dynamic visual canvases for events, installations and permanent brand environments.

Transparent LED balustrades and specialist LED: Architectural LED solutions that integrate into the built environment — turning structural elements into content surfaces without compromising the design intent of the space.

We use industry-leading technology from pioneers like Nexnovo, Hypervsn and Nexmosphere. ‘Other technology solutions’ is a broad category; if you have a vision not described here, reach out and let’s discuss how we can bring it to life.

For Marketing teams, these technologies provide genuinely differentiated brand moments. Experiences that create social sharing, dwell time and the kind of word-of-mouth that conventional advertising can’t manufacture.

For IT and Digital teams, our advanced technology implementations come with the same documentation, integration management and ongoing support as our standard product deployments — these are not hail Marys that get handed over and forgotten.

For Operations teams, sensor-driven signage that responds automatically to real-world conditions reduces the manual content management burden. The technology does more of the work without requiring more of your time.

For Procurement, our end-to-end service model means a single contract for advanced technology deployments that would otherwise require multiple specialist suppliers, each with their own commercial and contractual relationship to manage.

What is context-aware digital signage?

Context-aware signage uses sensors, cameras, AI and data integrations to serve content that responds to real-world conditions — the time of day, the demographic profile of the audience, the proximity or movement of individuals, the state of stock or queues, or the behaviour of people in a space. Rather than displaying the same scheduled content regardless of who is watching, context-aware systems make the content more relevant to the specific moment and audience.

How do weight/motion sensors work in a retail or product display context?

Sensors embedded in shelving or product display fixtures detect when a product is moved, triggering relevant content on an associated display without requiring any tag, barcode or hardware on the product itself. The system also distinguishes between a product being picked up and an unrelated object being placed on the surface, preventing spurious triggers.

What is a holographic display and where is it used?

Holographic displays create floating visuals visible without headsets, glasses or special viewing conditions, typically within a defined viewing zone in front of the unit. They’re most effective in high-footfall environments where attention capture is the primary objective — product launches, retail flagships, premium hospitality spaces and event activations.

Can projection mapping be used as a permanent installation?

Yes. Projection mapping can be deployed as a permanent architectural feature. Projectors are installed in fixed positions, content is designed to map precisely to the target surface, and the system runs on a managed schedule as part of the wider content management estate.

Do sensor and interactive technologies integrate with content management systems?

Yes. Our sensor and interactive installations are integrated with our content management platforms so that trigger events, content, audience data and interaction analytics are operated centrally and available for reporting and optimisation.

Are there other technology solutions you can provide?

Yes. ‘Other technology solutions’ is a broad category; if you have a vision not described here, reach out and let’s discuss how we can bring it to life.